Cinemas NOS
NOS Cinemas is the largest cinema chain in Portugal, operating under the brand of its parent company, the telecommunications provider NOS.
Cllient
Cinemas NOS
My role
UX/UI designer
Team
5 people
Year
2022
01
Problem
After the COVID-19 pandemic, many cinema enthusiasts stayed away from theaters for a while, leading to a significant decline in ticket sales.
02
Challenge
At the same time, NOS was developing a new design system to unify its brand across all touchpoints. This presented the perfect opportunity to revamp the cinemas website, making it more immersive and aligned with the platforms users engage with today.
03
First round
The workshop brought together a cross-functional team from different areas of the company. As a UX/UI designer, my role involved facilitating the workshop in order to promote discussion, and contributing with previous insights from my daily work on the product.
We began by brainstorming insights from previous problem definition steps, and individually drafting our vision and possible solution. Then, as a team, we reviewed standout ideas from each proposal, collaboratively refining and selecting the strongest concept to prototype and test.
04
Testing concept
Our brand identity is clean, modern, and tech-savvy, reflecting the simplicity and convenience of our app. The colors should be simple and bold, with a focus on greens, reflecting trust and reliability. The logo should be clean and simple, with a strong, memorable icon that reflects our app's core functionalities.
ANTÓNIO GARCIA
©
2024